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our story
I’m Rob Benigno—artist, angler, and founder of LRS, an apparel brand born from my lifelong love of drawing and fly fishing. In 2015, after struggling to find gear that truly reflected that passion, I started designing my own. That’s how LRS began. What started with a few tees and hats has grown into 100+ products, worn by anglers around the world. The business consists of just my wife and I, handling and shipping every order. Each design is hand-drawn, inspired by time on the water, and made for lasting comfort. Whether you're on the river or dreaming of it, let LRS be the gear that keeps the adventure alive.
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Flyfish Journal Interview
I recently had the chance to sit down and chat with The Flyfish Journal about the card deck project, tattooing, fishing, and everything in between.
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