News
Why a Sun Shirt Belongs on Your Gear List This Season
The sun hits differently on the water, reflecting from every angle and wearing you down faster than you expect. A UPF 50+ sun shirt is not just about avoiding a burn; it is about staying cool, protected, and comfortable from first cast to last light. Lightweight, breathable, and built for real fishing conditions, it handles heat, bugs, and changing weather in one layer. Once you fish with the right sun hoodie, it becomes a permanent part of your kit!
Read more
Drawing for the Sake of It: The Hand-Drawn Art Behind Lakes Rivers Streams
At Lakes Rivers Streams, every design begins the old-fashioned way: with pencil, paper, and a love for fly fishing. This blog explores the creative process behind our hand-drawn fishing artwork, from childhood sketchbooks to the illustrations that end up on shirts, hats, stickers, and prints. It is a story about slowing down, drawing by hand, and staying true to the original vision behind the brand. For us, the visible pencil lines and little imperfections are what make the artwork feel real.
Read more
Mar 10, 2026
LRS: How It All Began
What started as a passion for chasing Great Lakes steelhead quickly grew into something much bigger. After graduating with a degree in illustration, artist Rob Benigno realized the fly fishing apparel on the market lacked personality and creativity. Combining his love for fishing and art, he began designing the kinds of shirts and hats he actually wanted to wear. That small idea eventually became Lakes Rivers Streams, a fishing apparel brand built around original artwork, fly fishing culture, and a deep appreciation for life on the water.
Read more
Feb 20, 2020
From Sketchbook to Printed Product
One of the aspects of this company that I believe sets LRS apart from many of the other Fishing/ Outdoor lifestyle companies out there is the art work that I create for our products. Drawing and fishing go hand in hand for me, ( I wish that were literal, if I could draw with one hand while fishing with the other, that'd be the bees knees) and LRS ultimately is a combination of these two life long passions.
Read more
